Which of the Following Does NOT Limit Radio's Effectiveness as an Advertising

question 55

Multiple Choice

Which of the following does NOT limit radio's effectiveness as an advertising medium?

• A)limited research data on listening audiences
• B)difficulty in retaining listener attention to commercials
• C)chaotic buying procedures when using radio on a nationwide basis
• D)flexibility in producing and scheduling commercials
• E)creative limitations because of the absence of a visual image

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Definitions:

Consumers

Individuals or entities that purchase goods and services for personal use or consumption.

External Costs

Costs incurred as a result of an economic activity that affects third parties who did not choose to incur that cost.

Free Enterprise

An economic system where private businesses operate in competition, largely free of state control, with the prices of goods and services determined by the open market.

Capital

Financial assets or the financial value of assets, such as buildings, machinery, and equipment, used to produce goods and services.