Direct-Response Advertisers Generally Set Objectives and Measure Success in Terms

question 54

Multiple Choice

Direct-response advertisers generally set objectives and measure success in terms of:

• A)brand awareness.
• B)brand attitudes.
• C)purchase intentions.
• D)sales response generated by an ad.
• E)brand equity.

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Definitions:

Specific Learning Disorder

A type of neurodevelopmental disorder that hinders the ability to learn or use specific academic skills, such as reading or mathematics.

Autism Spectrum Disorder

A developmental disorder characterized by difficulties in social interaction, communication, and by restricted and repetitive behaviors.

Multifinality

The principle in developmental psychology that similar early experiences can lead to different outcomes in individuals.

Equifinality

A principle from systems theory suggesting that different actions in a given context can lead to the same outcome.