Which of the Following Statements About Reach and Frequency Is

question 29

Multiple Choice

Which of the following statements about reach and frequency is true?

• A)Evidence suggests wearout is not a result of seeing an advertisement too often.
• B)The central goal of media planning should be to enhance reach rather than frequency.
• C)Any generalizations about reach and frequency will vary according to the medium being examined.
• D)The evidence suggests that an exposure rate of one within a purchase level is an effective level.
• E)All of the above statements about reach and frequency are true.

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Definitions:

Normal Results

Test outcomes that fall within an established range of values, indicating no significant deviations or abnormalities.

Snakebite

A snakebite is an injury caused by the bite of a snake, often involving injection of venom or introduction of bacteria.

Automated Voice

Refers to synthesized speech generated by computers or other devices, often used in telephone systems, virtual assistants, and accessibility tools.

Emergency Instructions

Guidelines or directives provided to ensure safety and effective response in the event of an emergency situation.