The Media Plan Is a Guide For

question 9

Multiple Choice

The media plan is a guide for:

• A)development of specific creative objectives
• B)media selection
• C)sales and marketing forecasts and potentials
• D)account auditing
• E)is accurately described by all of the above

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Definitions:

Limitations

The boundaries or constraints that define the scope or extent of something's possibility or application.

Research

The systematic investigation to establish facts and reach new conclusions by gathering and analyzing data, experimentation, and observation in various fields of study.

Personality

The unique, stable set of characteristics, behaviors, and patterns of thought that define an individual.

Internal Consistency

A measure of reliability of a psychological test or survey, based on the average correlation among items within the test or survey.