_____________________ Is an External Factor That May Influence the Determination

question 34

Multiple Choice

_____________________ is an external factor that may influence the determination of media strategy.

• A)Administrative capabilities
• B)Competitive factors
• C)Size of the media budget
• D)How tasks are delegated with the agency
• E)All of the above

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Definitions:

Accounts Receivable

An asset account on the balance sheet that represents money owed to a company by customers for goods or services that have been delivered or used but not yet paid for.

Accounts Payable

Liabilities to creditors that are to be paid within a short period of time, typically within one year.

Revenue

The whole sum of profit generated by a company through the selling of services or goods pertinent to its primary business functions.

Telephone Bill

A statement of charges for voice or data services provided by a telecommunications company.