_____ Is the Number of Times the Average Household Reached

question 38

Multiple Choice

_____ is the number of times the average household reached by a media vehicle is exposed to the vehicle over a specified period of time.

• A)Effective reach
• B)Unduplicated reach
• C)Average reach
• D)Average frequency
• E)Effective frequency

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Definitions:

Earth's Surface

The outermost layer of the Earth, consisting of the crust and the uppermost mantle, upon which all terrestrial landscapes and human activity occur.

Geology

The science that deals with the Earth's physical structure and substance, its history, and the processes that act on it.

Structuralism

A theoretical paradigm in the humanities and social sciences that emphasizes the understanding of cultural and social phenomena in terms of the relationships and structures that shape them.

Oceanic Trench

Deep, elongated depressions in the ocean floor formed by the subduction of a tectonic plate under another.