,A Media Planner Obtains the Following Results: High BDI and Low

question 63

Multiple Choice

,a media planner obtains the following results: High BDI and Low CDI.What do these results imply?

• A)high market share and good market potential
• B)low market share and good market potential
• C)high market share and monitor for sales decline
• D)low market share and poor market potential

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Definitions:

Supplies

Materials and items consumed or used in the operation of a business or manufacturing process that are not part of the final product.

Unearned Rent

Income received by a company for rent that has not yet been earned because the rental period has not occurred.

Prepaid Rent

An expense that has been paid in advance for the use of a property, recognized as an asset until the rental period occurs.

Rent Revenue

Income earned from leasing out properties or equipment to tenants or lessees.