Cost Per Thousand Is a Measure of the ______ of a Particular

question 96

Multiple Choice

Cost per thousand is a measure of the ______ of a particular media vehicle.

• A)reach
• B)absolute cost
• C)relative cost effectiveness
• D)frequency
• E)continuity

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Definitions:

Natural Disaster

Severe and catastrophic weather events or geological occurrences that cause significant damage, harm, or loss.

Government Entity

An organization or agency owned and operated by the government, serving the public's interests.

Issues Management

Issues management is the process of identifying, assessing, and responding to potential challenges or opportunities that could affect an organization's reputation, operations, or financial performance before they develop into crises.

Issue Life Cycle

The stages an issue goes through from emergence to resolution, impacting public perception and management strategies.