,You Will Need To

question 82

Multiple Choice

,you will need to:

• A)multiply reach times frequency
• B)divide reach times frequency by costs
• C)multiply CPM times average frequency
• D)divide average frequency by costs
• E)add reach and frequency and divide by CPM

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Definitions:

Sapir-Whorf Hypothesis

A linguistic theory suggesting that the structure of a language affects its speakers' world view or cognition.

Language

A system of spoken, written, or signed symbols through which humans communicate thoughts, emotions, and ideas.

Culture Shock

The sensation of confusion felt by an individual who abruptly encounters a strange culture, lifestyle, or mindset.

Subcultures

Groups within a larger culture that distinguish themselves through a unique set of behaviors, values, and beliefs, often deviating from the larger cultural norms.