______ Is an Attempt to Provide Some Standardization of Relative

question 2

Multiple Choice

______ is an attempt to provide some standardization of relative costing procedures for making media selections.

• A)Daily inch rate
• B)Cost per repetition (CPR)
• C)Cost per ratings point (CPRP)
• D)Absolute cost
• E)Cost per thousand (CPM)

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Definitions:

Phillips, Hager & North

A Canadian investment management firm, known for its mutual funds and portfolio management services.

Canadian Equity Fund

An investment fund that concentrates on equities (stocks) based in Canada.

Escalating Rate GIC

A Guaranteed Investment Certificate (GIC) where the interest rate increases at set intervals over the term of the investment.

Compounded Annually

A method of calculating interest where the interest is added to the principal at the end of each year, leading to compound growth.