The Advertiser Needs to Know _____ to Determine How Many

question 13

Multiple Choice

The advertiser needs to know _____ to determine how many readers an advertiser gets for every dollar spent in print media.

• A)the pass-along readership
• B)cost per point
• C)frequency estimates
• D)gross ratings points
• E)average frequency

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Definitions:

Mathematics

The abstract science of number, quantity, and space, either as abstract concepts (pure mathematics) or as applied to other disciplines such as physics and engineering (applied mathematics).

Script

A predetermined, stereotyped sequence of actions that defines a well-known situation, guiding behavior in social contexts.

Cell Phones

Portable electronic devices used for communication, including voice calls, text messaging, and Internet access.

Restaurant

A restaurant is an establishment where meals are prepared and served to customers in exchange for money, offering a variety of cuisines and dining experiences.