When the Objective Is to Attain Maximum Coverage of a Local

question 88

Multiple Choice

When the objective is to attain maximum coverage of a local market,which form of advertising would be most effective?

• A)outdoor
• B)television
• C)radio
• D)magazine
• E)newspaper

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Definitions:

Drinking

The act of consuming liquids; in social contexts, it often refers specifically to the consumption of alcoholic beverages.

Comments

Observations or statements made about something, often expressing a personal opinion or reaction.

Low Distinctiveness

A situation in which an individual's behavior does not vary much across different contexts or situations, indicating a possible stable personality trait or characteristic.

Kelley's Covariation Model

A psychological theory proposed by Harold Kelley that explains how individuals attribute cause to events based on the consistency, distinctiveness, and consensus of the information available.