The Computer Software Company Intuit Runs an Advertising Campaign for Quicken

question 112

Multiple Choice

The computer software company Intuit runs an advertising campaign for Quicken that emphasizes the fact it is the most preferred and best selling brand of financial software.This is an example of what type of advertising appeal?

• A)emotional
• B)teaser
• C)product popularity
• D)transformational
• E)favorable price

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Definitions:

Order Paper

Order Paper is a term used primarily in parliamentary contexts, detailing the day's agenda and the order in which business, such as proposed legislation, will be addressed.

Negotiation

The process by which parties come together to try to reach an agreement on a disputed or potentially disputed matter.

Endorsement

An act of giving one's public approval or support to someone or something, or a signature authorizing the legal transfer of a negotiable document.

Allonge

Accompanying a negotiable instrument, a piece of paper that provides room for an endorsement if no room is available on the negotiable instrument itself.