An Advertising Execution Technique That Relies on a Straightforward Presentation

question 73

Multiple Choice

An advertising execution technique that relies on a straightforward presentation of information concerning the product or service is called a(n) : :

• A)straight-sell or factual message
• B)demonstration
• C)testimonial
• D)dramatization
• E)animation of key benefits approach

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Definitions:

Net Assets

The total assets of an entity minus its total liabilities, indicating the entity’s net worth or equity.

Common Stock

Equity securities that represent ownership interests in a corporation, providing voting rights and entitling the holder to a share of the company's success through dividends and/or capital appreciation.

Expense Recognition

An accounting principle that dictates the conditions under which expenses are recognized and reported in financial statements.