Many Advertising Experts Consider the Most Important Part of a Print

question 72

Multiple Choice

Many advertising experts consider the most important part of a print ad to be the:

• A)headline
• B)subheads
• C)layout
• D)body copy
• E)disclosures

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Definitions:

Vertical Axis

In a chart or graph, the axis that is oriented vertically (up-down) and typically represents the range of values or categories being measured.

Cost Of Conformance

The expenses associated with ensuring a product, service, or process meets the required standards and specifications, including prevention and appraisal costs.

Quality Improvement

Quality improvement involves systematic efforts to enhance the efficiency, effectiveness, and performance of processes or products.

Measure

The act or process of ascertaining the dimensions, quantity, or capacity of something, or the value derived from such process.