Which of the Following Statements About Radio as an Advertising

question 129

Multiple Choice

Which of the following statements about radio as an advertising medium is true?

• A)Radio is characterized by highly specialized programming that generally appeals to narrow segments of the population.
• B)Radio has evolved into primarily a local advertising medium.
• C)Radio advertising revenue exceeded more than $20 billion in 2007.
• D)Radio has been called the Rodney Dangerfield of media.
• E)All of the above statements about radio as an advertising medium are true.

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