When an Advertiser Has Something Important or New to Announce

question 108

Multiple Choice

When an advertiser has something important or new to announce to a target audience. A(n) _____ headline will be used.

• A)direct
• B)indirect
• C)subhead
• D)visual
• E)affective

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Definitions:

Sociocultural Psychologists

Researchers who examine how social, cultural, and environmental contexts influence behavior and mental processes.

Metaphor

A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable, suggesting a resemblance.

Culture

The social behavior and norms found in human societies, including knowledge, beliefs, arts, laws, customs, and habits.

Science

A systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions about the universe.