Which of the Following Statements Describes a Potential Problem Associated

question 100

Multiple Choice

Which of the following statements describes a potential problem associated with the use of indirect headlines in a print ad?

• A)Indirect headlines rarely generate interest or curiosity and thus motivate the reader to become involved with the remainder of the ad.
• B)Indirect headlines may not be provocative enough to get the readers' attention and offer a reason for reading the remainder of the message.
• C)Indirect headlines must always be accompanied by an engaging visual appeal in order to be effective.
• D)Indirect headlines only work when readers are already interested in the category of the good or service being advertised.
• E)All of the above statements describe potential problems associated with the use of indirect headlines.

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Definitions:

Successional Change

The gradual process by which ecosystems change and develop over time, following disturbance or the establishment of new habitats.

Pioneer Species

The first species to colonize previously disrupted or damaged ecosystems, starting a chain of ecological succession.

Climax Community

A stable community that has reached a steady state after a succession of ecological communities have evolved and there are no further major changes.

Competitive Exclusion

The ecological principle that two species competing for the same resources cannot coexist at constant population values if other ecological factors remain constant.