What Type of Message Structure Should a Marketer Use If

question 3

Multiple Choice

What type of message structure should a marketer use if immediate behavior is not an objective of the advertiser and repeated exposure will give the target audience opportunity to draw their own conclusions?

• A)an open-ended message
• B)a close-ended message
• C)a primacy message
• D)a refutational appeal
• E)a fear appeal

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Definitions:

United Mine Workers

An American labor union that represents coal miners, as well as members working in clean coal technology and health care, among other industries.

Harlem Riot

A series of violent outbreaks in the Harlem neighborhood of New York City, notable ones occurring in 1935, 1943, and 1964, largely as responses to racial tensions and discrimination.

Fred Korematsu

An American civil rights activist who resisted the internment of Japanese Americans during World War II and whose legal case against the U.S. government led to significant discussions on civil liberties.

Military Necessity

A legal and ethical principle justifying measures that are necessary to achieve a legitimate military objective and that are not otherwise prohibited by international humanitarian law.