During the 1999 Super Bowl Many People Saw and Remembered

question 36

Multiple Choice

During the 1999 Super Bowl many people saw and remembered the ad that showed former Superman star and then wheelchair-bound Christopher Reeves walking to a podium to receive an award.Few people remember the product being advertised because:

• A)the creative execution overwhelmed the ad message
• B)the creative approach was intended to support a market aggregation strategy
• C)the creative message was absent from the ad
• D)the informational appeal of the ad was missing
• E)of all of the above reasons

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Definitions:

Slobs

Individuals who are perceived as being messy and lacking concern for cleanliness and tidiness.

Cleanliness of Home

The practice of keeping one's living environment clean and free from dirt, clutter, and contaminants to maintain a healthy and pleasant space.

Spotless Perfectionists

those who pursue impeccable cleanliness and precision in everything they undertake.

Slobs

Informal term for individuals who are perceived as being messy, disorganized, and lacking concern for cleanliness.