The AIDA Model Is Often Used to Represent What Ideally

question 63

Multiple Choice

The AIDA model is often used to represent what ideally happens during:

• A)personal-selling.
• B)the decoding of direct marketing advertising pieces.
• C)mass marketing.
• D)sales promotions.
• E)the introduction of innovative new consumer products.

Understand the concept of attentional blink and its impact on the perception of rapid sequential stimuli.

Grasp the phenomenon of change blindness and its implications for perception and memory.

Comprehend the Stroop effect and its significance for cognitive psychology.

Identify and explain the role of prototypes in categorization and decision-making.

---

Definitions:

Functional Lines

Functional lines refer to the various departments or units within an organization, each with specific responsibilities and roles.

Functional Expertise

Refers to the specific knowledge and skills that enable an individual to excel in a particular job or industry.

Economies of Scale

Cost advantages that a business obtains due to expansion, where the average cost per unit of output decreases with the increase in scale of production.

Functional Organizations

A type of organizational structure that groups employees based on their specialized roles or functions.