Which of the Following Statements About Informational/rational Advertising Appeals Is

question 82

Multiple Choice

Which of the following statements about informational/rational advertising appeals is true?

• A)The particular features,benefits,or attributes that serve as the basis for these appeals are constant across product categories.
• B)These types of appeals work well for products but not for services.
• C)The particular features,benefits,or attributes that serve as the basis for these appeals vary from one product or service category to another as well as by market segment.
• D)The particular features,benefits,or attributes that serve as a basis for these appeals generally do not vary by market segment.
• E)Informational/rational ads create feelings,images,beliefs,and meanings about the product or service.

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Definitions:

Scatterplot

A graphical representation using dots to show the relationship between two variables, each dot representing an observation.

Estimate

An approximation or educated guess based on partial information or data.

Data

Information collected for reference or analysis, often numeric, but can be in various forms.

Outliers

Observations in a dataset that lie an abnormal distance from other values, often indicating variability or error.