Many Advertising Experts Consider the Most Important Part of a Print

question 72

Multiple Choice

Many advertising experts consider the most important part of a print ad to be the:

• A)headline
• B)subheads
• C)layout
• D)body copy
• E)disclosures

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Definitions:

Axis 1 Disorders

Clinical disorders that include major mental disorders, learning disorders, and substance use conditions in the DSM-IV classification.

Oral Stage

The first stage in Freud's psychosexual development theory, occurring in the first year of life, where pleasure is centered on oral activities such as sucking and eating.

Fixated

Obsessively focused or attached to someone or something in an immature psychological state.

Gullible

A tendency to be easily deceived or tricked, often due to a lack of skepticism or the desire to believe what one is told.