The Ideas of Malcom Gladwell in Blink: the Power of Thinking

question 30

Multiple Choice

The ideas of Malcom Gladwell in Blink: The Power of Thinking Without Thinking,suggest that many unique insights that drive innovation and great advertising campaigns are NOT gained through:

• A)focus groups
• B)surveys
• C)sampling
• D)traditional market research techniques
• E)all of the above

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Definitions:

Transparent

Characteristics of an object or process that is easily seen through or understood, often used metaphorically to describe openness and honesty in communication.

Engagement

The degree of enthusiasm and dedication an individual exhibits towards their work or activities, often leading to higher productivity and satisfaction.

Trust

A firm belief in the reliability, truth, ability, or strength of someone or something.

Need Theories

Theories in psychology that suggest human actions are motivated by the desire to fulfill basic needs such as safety, belonging, and self-esteem.