Once the Basic Script for a Television Commercial Has Been

question 15

Multiple Choice

Once the basic script for a television commercial has been conceived,the writer and the art director get together to produce a ____,a series of drawings used to present the visual plan or layout of the commercial.

• A)transparency board
• B)storyboard
• C)visual layout
• D)layout synopsis
• E)thumbnail sketch

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Definitions:

Real Wage

The amount of goods and services a worker can purchase with his or her nominal wage; the purchasing power of the nominal wage.

Marginal Revenue Product

The additional revenue generated from employing one more unit of a resource, such as labor or capital.

Total Revenue

is the overall amount of money generated by a business from its activities, including sales of goods or services, before any expenses are deducted.

Labor

Any mental or physical exertion on the part of a human being that is used in the production of a good or service. One of the four economic resources.