Which of the Following Questions Should Be Used as a Criterion

question 27

Multiple Choice

Which of the following questions should be used as a criterion when evaluating creative output?

• A)Does the creative approach create a segmentation base?
• B)Is the creative approach consistent with that used by the competition?
• C)Is the creative approach appropriate for the target audience?
• D)Does the creative approach support a market aggregation strategy?
• E)All of the above questions should be used as criteria when evaluating creative output.

---

Definitions:

Liquidating Dividend

A special dividend paid to shareholders when a company is partially or completely dissolved, representing a return of capital rather than profit.

High-Dividend Payout

A company's policy or practice of distributing a large portion of its profits to shareholders in the form of dividends.

Tax Exemption

A portion of income or transaction that is free from tax by law, reducing the taxable income or value.

Dividend Income

Income received from owning shares in a company, typically paid out from the company's profits to its shareholders at regular intervals.