Marketers Who Try to Select Spokespeople Whose Traits Will Maximize

question 108

Multiple Choice

Marketers who try to select spokespeople whose traits will maximize their message influence are concerned about their credibility.The two important dimensions associated with credibility are:

• A)consistency and image.
• B)image and trustworthiness.
• C)recognizability and expertise.
• D)expertise and trustworthiness.
• E)image and expertise.

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Definitions:

Physical Dependence

A physiological state of adaptation to a substance, characterized by the onset of withdrawal symptoms when the substance is reduced or discontinued.

Psychoactive Drugs

Substances that affect the mind, altering mood, perception, or consciousness when ingested or otherwise introduced into the body.

Hallucinogens

Substances that cause profound changes in perception, thought, and mood, often leading to visual or auditory hallucinations.

Depressants

Substances that reduce the activity of the central nervous system, leading to relaxation, reduced anxiety, and sleepiness.