Which of the Following Statements About Creative Strategy and Execution

question 64

Multiple Choice

Which of the following statements about creative strategy and execution is true?

• A)A good creative strategy and execution guarantees a brand will exceed its sales objectives.
• B)A good creative strategy almost never helps generate sales for a brand.
• C)Ads that are very creative and popular among consumers still may not increase sales of a brand.
• D)Companies have no trouble coming up with creative advertising that differentiates their brands from the competition.
• E)Good creative strategy cannot help a struggling brand regain its former prominence.

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Definitions:

Accounting Profit

The total revenue of a business minus the explicit costs, representing the financial gain shown in the income statement.

Implicit Costs

The opportunity costs that arise from using assets, resources, or funds to undertake an action instead of another activity, not directly recorded in financial statements.

Explicit Costs

Direct monetary expenses incurred in the course of doing business, such as wages, rent, and materials.

Peak Efficiency

The optimal point at which a particular process or system operates with maximum effectiveness or efficiency.