Which of the Following Statements About Source Credibility Is True

question 106

Multiple Choice

Which of the following statements about source credibility is true?

• A)High credibility sources are always more effective than low credibility sources.
• B)The use of a low credibility source is more effective when the audience has an unfavorable initial opinion or attitude on the issue.
• C)The persuasiveness of a low credibility source may decline over time due to the sleeper effect phenomenon.
• D)A low or moderately credible source may be more effective than a high credibility source when the receiver has a favorable initial attitude or opinion.
• E)None of the above statements about source credibility is true.

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