To Make a Creative Layout of a Commercial More Realistic

question 18

Multiple Choice

To make a creative layout of a commercial more realistic, a(an) _____ may be produced by making a videotape of the _____ along with an audio soundtrack.

• A)animatic;storyboard
• B)storyboard;animatic
• C)animatic;copy platform
• D)copy platform;storyboard
• E)campaign;storyboard

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Definitions:

Decoding

The process by which the receiver interprets and tries to make sense of the message sent by the sender in communication.

Communication Channel

The medium through which information is transmitted from a sender to a receiver, such as email, phone, or face-to-face conversation.

Customer Experience Management

The practice of designing and responding to customer interactions to meet or exceed their expectations, thereby increasing customer satisfaction.