The "Softer Side of Sears" and Dr Pepper's "Just What

question 17

Multiple Choice

The "Softer Side of Sears" and Dr Pepper's "Just What the Doctor Ordered" advertising campaign themes are examples of:

• A)universal selling propositions (USPs)
• B)big ideas that have been the basis for effective advertising campaigns
• C)inherent drama approaches to developing big ideas
• D)big ideas for ad campaigns that did not last very long
• E)creative platforms that support products in the pioneering stage of their product life cycles

---

Definitions:

General Systems Theory

A theoretical framework proposing that complex systems share organizing principles, regardless of the field of application.

Structural-Functional Theory

A sociological perspective that sees society as a complex system whose parts work together to promote solidarity and stability.

Delayed Childbearing

Choosing to postpone pregnancy and childbirth until a later age.

Postparental Family

A stage in family life when the children have left home, and the parents are left to continue their life together without them.