A Slice-Of-Life Commercial That Shows an Average Head of Household

question 96

Multiple Choice

A slice-of-life commercial that shows an average head of household having great difficulty filing his federal income tax is designed to utilize which source characteristic?

• A)power
• B)compliance
• C)expertise
• D)similarity
• E)attractiveness

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Definitions:

American Psychological Association

A professional organization representing psychologists in the United States, dedicated to advancing psychological science and practice.

Social Sciences

A branch of science that deals with the study of societies and the relationships among individuals within those societies.

Cause-Effect Relationship

A connection between two events where one is the result of the other, demonstrating how one event leads to the occurrence of another.

Commonality

The state or fact of sharing features or attributes among different people, groups, or things, leading to a recognized similarity or bond.