As the Basis for a Creative Strategy,an Advertiser the Least

question 26

Multiple Choice

as the basis for a creative strategy,an advertiser the least important consideration for the advertiser would be:

• A)Does the USP provide a sustainable competitive advantage?
• B)Can the USP be easily copied or imitated by competitors?
• C)Can the USP claim be substantiated?
• D)Is the claim used as a USP important to consumers?
• E)Does the UPS create a brand personality?

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