Which of the Following Statements About Effective Communication Is True

question 52

Multiple Choice

Which of the following statements about effective communication is true?

• A)Advertising communication is effective because marketers are able to tell consumers how to interpret their messages within the context of the communications.
• B)For effective communication,marketers must understand the meanings that consumers attach to words and symbols and how these words and symbols are interpreted.
• C)Effective integrated marketing communications always is nonpersonal in nature.
• D)Effective communication is unaffected by the reception environment.
• E)Whether an ad is in black and white or in full color has no impact on how effectively the message is communicated.

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Definitions:

Neurons

Specialized cells within the nervous system that transmit information to other nerve cells, muscle, or gland cells.

Axon Membrane

The lipid bilayer covering the axon of a neuron that facilitates the conduction of electrical impulses.

Positive Ions

Entities such as atoms or molecules that possess a net positive charge due to the loss of one or more electrons.

Action Potential

Action Potential is a rapid and momentary electrical charge that travels along a neuron, triggering the release of neurotransmitters and the transmission of signals.