Which of the Following Statements About Account Planning Is True

question 102

Multiple Choice

Which of the following statements about account planning is true?

• A)Account planners do not conduct any quantitative research.
• B)Account planners work with the client as well as other agency personnel.
• C)Account planners only work with the client to avoid agency bias.
• D)With account planning,the agency takes the permanent leadership role in the development of creative strategy.
• E)The knowledge gained during account planning can only be used during the planning period because it is proprietary information.

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Definitions:

Salivation

The production and release of saliva from the salivary glands in the mouth, often in response to the sight, smell, or taste of food.

Pavlovian Conditioning

A type of learning in which a neutral stimulus comes to elicit a response after being associated with a stimulus that naturally produces that response.

Craving Beer

A strong desire or urge to consume beer, often resulting from psychological factors, social situations, or physiological dependence.