Ramon Participated in a Study Done by an Advertising Agency

question 32

Multiple Choice

Ramon participated in a study done by an advertising agency.During his interview,he was asked to gauge the services provided by a regional airline on the basis of his experiences and what others had told him.The interviewer asked Ramon specific questions about the food,the seating arrangements,the ease with which he entered and exited the plane,and the service provided by the flight attendants.Since the ad agency doing the research is the one that will develop the creative strategy for the airline's new ad campaign,you know Ramon most likely provided the agency with:

• A)product/service specific preplanning inputs.
• B)general product inputs to be stored and used later.
• C)secondary internal data.
• D)secondary external data.
• E)quantitative data which will be used by the client to determine market development strategies.

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Definitions:

Roasting Department

A specialized division within a company or factory where coffee beans are roasted.

Packaging Department

A division in a manufacturing facility focused on the packaging of products for storage or shipment.

Equivalent Units

A concept in cost accounting used to allocate costs to partially completed goods, expressed in terms of the amount of finished goods.

Transferred In Costs

Expenses associated with products or components that are moved from one process, department, or location to another within a manufacturing operation.