Which of Following Is a Likely Problem for a Manager

question 58

Multiple Choice

Which of following is a likely problem for a manager who uses sales as a measure of advertising effectiveness?

• A)Sales results offer little guidance or direction to those responsible for planning and developing the advertising program.
• B)There is often a long period between when advertising is run and when sales actually occur.
• C)Other marketing mix variables besides advertising can affect sales results.
• D)The marketing and competitive environment can influence sales.
• E)All of the above are likely problems for a manager who uses sales as a measure of advertising effectiveness.

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Definitions:

Antibodies

Proteins produced by the immune system that recognize and neutralize foreign substances, such as bacteria and viruses.

Prospective Memory

The aspect of memory that involves remembering to perform a planned action or recall a planned intention at some future point in time.

Nocturnal Erections

The phenomenon where a male experiences an erection naturally during sleep, often during the REM cycle.

Prostate Gland

A gland in the male reproductive system that produces and secretes some of the fluid found in semen, situated below the bladder and surrounding the urethra.