Which of the Following Statements Regarding the Relationship Between Advertising

question 45

Multiple Choice

Which of the following statements regarding the relationship between advertising and promotion,and sales performance is true?

• A)In mature markets where other marketing mix variables are stable,it is impossible to determine the relationship between advertising and/or sales promotion and sales.
• B)The repositioning of brands is often done with a goal of improving sales or market share.
• C)When sales expectations are not being met,experienced managers are not very likely to consider changes in their advertising and sales promotion programs.
• D)Marketing and brand managers are often under pressure to show sales results and thus may take long-term perspective in evaluating advertising and promotion programs.
• E)All of the above statements regarding the relationship between advertising and promotion and sales performance are true.

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Definitions:

Parameter

A numerical characteristic or measure that describes an aspect of a population.

Statistic

A single measure that is calculated from data to summarize or describe a characteristic of a sample.

Sample

A selection of individuals or items from a larger group or set that is used to gather and analyze data representative of the whole.

Negatively Skewed

Describes a distribution of data where the tail is longer on the left side of the distribution's peak, indicating a larger number of lower values.