Which of Following Is a Likely Problem for a Manager

question 88

Multiple Choice

Which of following is a likely problem for a manager who uses sales as a measure of advertising effectiveness?

• A)Sales results offer little guidance or direction to those responsible for planning and developing the advertising program.
• B)There is a short,often unmeasurable,time period between when advertising is run and when sales actually occur.
• C)Sales results are affected by no marketing mix variable other than price and promotion.
• D)No internal environmental variables have any significant influence on sales results.
• E)With the correctly selected promotion variables,no external environmental variables have any significant influence on sales results.

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Definitions:

Achievement Need

This refers to an individual's need for success, accomplishment, and setting and achieving challenging goals.

Moderately Difficult Goals

Objectives that are challenging yet achievable, often motivating individuals to perform better.

Periodic Feedback

Regular and systematic provision of evaluative information on performance or progress, intended to guide future improvements.

Shared Responsibility

The concept of distributing the duties and obligations among various parties to ensure collective accountability and efficiency.