Managers Who Use the Communications Effects Pyramid to Set Objectives

question 107

Multiple Choice

Managers who use the communications effects pyramid to set objectives believe:

• A)lower-level objectives such as purchase and reuse form the foundation of the communications program
• B)the foundation of the communications program is set by accomplishing lower-level objectives such as awareness,knowledge,and comprehension
• C)advertising and promotion should first accomplish lower-level objectives such as trial and purchase
• D)advertising and promotion should first accomplish higher-order objectives such as trial and purchase and then create awareness and brand knowledge
• E)advertising and promotion cannot accomplish lower-order objectives

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Definitions:

Erikson

Identified as the theorist behind the stages of psychosocial development which outline key personality and identity developments over an individual's lifespan.

Intimacy

Intimacy signifies a close, familiar, and affectionate personal relationship with another person or group.

Ethnic Minorities

Groups within a community who share distinct cultural, linguistic, or racial traits that differ from the predominant population.

Identity Exploration

A phase often occurring in adolescence and young adulthood where individuals actively experiment with and consider various personal, occupational, and philosophical possibilities.