The Perception Process Whereby Consumers Interpret Information Based on Their

question 104

Multiple Choice

The perception process whereby consumers interpret information based on their own attitudes,beliefs,motives and experiences is known as:

• A)selective attention.
• B)selective exposure.
• C)selective comprehension.
• D)selective retention.
• E)subliminal perception.

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Definitions:

Ratification

The action of formally confirming or approving an agreement, treaty, or contract, making it officially valid.

Authority

The legal right or power to make decisions, enforce rules, or command obedience.

Principal

In a legal context, a principal can also refer to the person who has authorized another (an agent) to act on their behalf.

Apparent Authority

A situation where a person appears to have the authority to act on behalf of another, even if such authority has not been explicitly given.