Which of the Following Statements About Communications Objectives Is True

question 56

Multiple Choice

Which of the following statements about communications objectives is true?

• A)It is easy to translate sales goals into communications objectives.
• B)It can be difficult to determine the relationship between communications objectives and sales performance.
• C)Communications objectives cannot serve as operational guidelines to the planning,execution,and evaluation of the promotional program.
• D)Marketing managers do not recognize the value of setting communications objectives.
• E)There are precise formulas to use when translating sales goals into specific communications objectives.

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Definitions:

Molecule

The smallest unit of a chemical substance that still retains its chemical properties, typically made up of two or more atoms bonded together.

Outer Shell Electrons

Electrons located in the outermost shell of an atom, playing a crucial role in chemical reactions and bonding.

Semiconductor

Materials with electrical conductivity that falls between that of a conductor and an insulator, used in electronic components to control flow of current.