Many Marketing Managers Prefer Sales-Oriented Objectives for Advertising Because They

question 16

Multiple Choice

Many marketing managers prefer sales-oriented objectives for advertising because they believe:

• A)the reason a company spends money on advertising and promotion is to sell its products or service
• B)money spent on advertising and promotion should show measurable results
• C)sales-oriented objectives help get everyone involved in the promotional program to think about how advertising and promotion will influence sales
• D)objectives should be based on the achievement of sales results
• E)all of the above are true

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Definitions:

Requires ATP

Describes processes or actions in cells that need adenosine triphosphate for energy.

Concentration Differences

The variance in the amount of a substance in different areas, leading to diffusion from high to low concentration.

Plasma Membrane

The semipermeable membrane surrounding the cytoplasm of a cell, composed of a phospholipid bilayer with embedded proteins.

Concentration Differences

Variations in the amount of a particular substance within a given volume, leading to a gradient that can cause diffusion.