Which of the Following Statements About the Use of Creativity

question 86

Multiple Choice

Which of the following statements about the use of creativity in an advertising campaign is true?

• A)Because most advertising is creative,creativity is not nearly enough to break through the clutter.
• B)Creative advertising always has a positive impact on sales.
• C)Creative advertising that is not relevant to the target audience may have a greater impact than advertising that is relevant.
• D)The nature of advertising requires that everyone involved in the promotional planning process engage in creative thinking.
• E)Users of creative advertising can avoid using big ideas and unique selling propositions in their advertising campaigns.

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Definitions:

Diagnostic Label

A term or phrase used by healthcare professionals to classify and describe a specific condition or disorder after assessment.

Client Goals

Client goals denote the desired outcomes or objectives that a person seeks to achieve in a healthcare, therapeutic, or service-oriented context.

Cue Clusters

Groups of signals or indicators that collectively hint towards a specific condition, situation, or intention.

Interventions

Actions or processes undertaken to prevent, manage, or resolve health problems or to improve health outcomes.