The Use of Sales as an Advertising Objective Can Be

question 74

Multiple Choice

The use of sales as an advertising objective can be difficult due to:

• A)how difficult it is to isolate the effects of advertising on sales
• B)the fact there is often a lagged effect whereby the effect of advertising on sales is not immediate
• C)the fact advertising objectives emphasizing sales are generally not good operational guides to decision making
• D)the fact they offer little guidance for those responsible for planning and developing promotional programs
• E)all of the above

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Definitions:

Self-Esteem

is the perception individuals have about their value and worthiness as a person.

Humor Appeals

Advertising or marketing strategies that use humor to engage and entertain the audience, with the goal of creating a memorable connection to the product or service.

Mercedes-Benz

A global automobile brand known for luxury vehicles, buses, coaches, and trucks, emphasizing innovation, safety, and quality.

Competitive Product

A product that competes in the market with similar products offered by rival companies.