In 2007,Cingular Acquired AT&T but Renamed Itself Using AT&T

question 10

Multiple Choice

In 2007,Cingular acquired AT&T but renamed itself using AT&T.The choice of the name reflected consumers' awareness and recognition of an established brand.Advertising to make consumers aware of new combined firm would more than likely have _____ objectives.

• A)sales-oriented
• B)market-oriented
• C)product development
• D)communications
• E)product penetration

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Definitions:

Payroll Tax Expense

Taxes imposed on employers and employees, calculated as a percentage of salaries paid.

FICA Taxes Payable

Amounts owed by employers and employees for Social Security and Medicare, based on the Federal Insurance Contributions Act.

State Unemployment Taxes

Taxes imposed on the employer by states that provide benefits to employees who lose their jobs.

Employee's Withholding

The portion of an employee's wages withheld by the employer for payment of taxes and other deductions.