Why Might a Small Company with Limited Resources NOT Want

question 104

Multiple Choice

Why might a small company with limited resources NOT want to use the DAGMAR approach to setting objectives?

• A)DAGMAR does not support the use of communications objectives.
• B)DAGMAR requires managers to use more subjectivity in setting objectives than other methods.
• C)Small companies are unlikely to want to spend money on marketing research to develop benchmark measures and track advertising effects.
• D)Small companies often cannot identify their real target audience.
• E)All of the above are reasons why a small company with limited resources may not want to use the DAGMAR approach to setting objectives.

---

Definitions:

Ethical

Pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.

Sensitive

Possessing or displaying a high degree of responsiveness and awareness towards the emotions, needs, or concerns of others, or being easily affected by certain stimuli.

Transformational Model

A leadership approach that seeks to create significant change in the organization through inspiring, motivating, and guiding followers to exceed their own interests for the sake of the organization or a greater cause.

Stimulates Follower Identification

Encourages individuals to align themselves with or see themselves as part of a group, leader, or movement.