Three Reasons Marketers Are Paying Huge Sums to Have Tiger

question 95

Multiple Choice

Three reasons marketers are paying huge sums to have Tiger Woods as their celebrity spokesperson include:

• A)persuasiveness,primacy effect and refutational appeal
• B)creativity,source clutter and sleeper effect
• C)likeability,believability and popularity
• D)sincerity,simplicity and superhuman capabilities
• E)assertiveness,aggressiveness and accomplishments

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Definitions:

Self-Awareness

The awareness of one's own personality, emotions, intentions, and wishes.

Incompetence

A lack of necessary skills or abilities to perform a task or duty effectively.

Reality

The state of things as they actually exist, as opposed to an idealistic or notional idea of them.

Perception

The way in which something is regarded, understood, or interpreted by the mind.