Refutational Appeals,where an Communicator Presents Both Sides of an Issue

question 94

Multiple Choice

Refutational appeals,where an communicator presents both sides of an issue then refutes the opposing viewpoint,may be effective because refutational appeals:

• A)present only arguments favoring the advertiser's position
• B)put the strongest arguments at the end of the message
• C)inoculate the target audience against a competitor's counterclaim
• D)increase the level of counterarguing
• E)are easily understood

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Definitions:

Cortical Arousal

The state of being awake and responsive to stimuli, involving the brain's cerebral cortex and associated with higher brain functions such as cognition and perception.

Autonomic Arousal

The activation of the autonomic nervous system, leading to physiological changes such as increased heart rate or sweating.

NREM

Non-Rapid Eye Movement sleep, which is a restorative sleep phase divided into stages, excluding the dream-involved REM phase.

Stages

Distinct phases or steps within a process of development or series of events or actions.