Marketers Try to Select Spokespeople Whose Traits Will Maximize Their

question 62

Multiple Choice

Marketers try to select spokespeople whose traits will maximize their message influence.The three categories of source attributes that should be considered during the selection process are:

• A)power,image,and knowledge
• B)credibility,attractiveness,and power
• C)knowledge,fee,and recognizability
• D)consistency,credibility,and continuity
• E)credibility,recognizability,and individuality

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Definitions:

Inequality

The state of not being equal, especially in status, rights, and opportunities.

Affordable Housing

housing units that are reasonably priced and accessible to individuals and families with moderate to low incomes.

Coalition

A temporary alliance or partnering of groups in order to achieve a common purpose or to engage in joint activity.

Low-income Residents

Individuals or families living with earnings that fall below a designated threshold, often leading to financial insecurity.